Written by Whitney Cullens & Ground Floor Partners Offering Small Business Market Research with Large-Scale Capabilities | 3 MIN READ Why Hire a Small Business Market Research Company: Large market research firms research specific industries and generate standardized industry reports. The problem for most small business owners is that very few small businesses fit neatly…
Author: WhitneyC
How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates]
Written by Whitney Cullens & Rachel Leist MARKETING | 17 MIN READ Review a step-by-step guide plus useful templates to learn how to write an effective blog post for your target audience and customers. You probably already know how integral the process of blogging is to the success of your marketing efforts. Which is why it…
7 Steps to (Effectively) Branding Your Business on a Budget
Written by Whitney Cullens & Amanda Zantal-Wiener @amanda_zw MARKETING | 9 MIN READ In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture. But there’s often confusion around its meaning in business. What does it entail? Should you hire an expert? Most…
How to Develop a Successful Marketing Mix Strategy [+ Templates]
Written by Whitney Cullens & AJ Beltis @AJBeltis MARKETING | 9 MIN READ One of the first things you’re taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P’s. They are — and say ’em with me, because if you took…
Web Design Trends: the New Flat
Just when every designer in the world was sure that he has figured out everything about the trendy flat design, things changed and professionals began talking about Flat 2.0. In case you never tested yourself by delving into designing a flat design project… In fact, it takes a lot of effort to create a completely…
How to View Customers More Like Members
Written by: Whitney Cullens & John Jantsch