Whitney Cullens

Product Designer · GovTech · Healthtech · Fintech

I design the systems that make complex operations work. Permitting platforms, patient intake, field ops tools, and financial products built for real people under real pressure.

View My Work
Let's Talk

Featured Work

2025 Code Hero Recipient · Civic Technology · Permitting Systems
Translating complex permitting and inspection processes into a coherent, implementation-ready product system.
Before: fragmented operational tooling. After: a structured, product-grade permitting system aligned to real workflows and implementation needs.
Clarifying entry, identity capture, and booking flows to support scalable tax-service experiences.
Structuring a unified digital experience across web, mobile, and content touchpoints.
Designing a unified service experience across brand, web, and operational touchpoints.
Web and mobile experience design focused on clarity, accessibility, and content systems for a healthcare-focused nonprofit.

ClearTrack Permitting System

A smart, transparent permitting dashboard for multi-jurisdiction workflows.

 

ClearTrack is an operational dashboard that connects platforms like ServiceTitan and municipal systems to reduce permit risk, centralize inspection data, and support confident compliance decisions.

Role: Product Designer

Tools: Figma, Supabase

Timeline: 2025-2026

Selected Work
See all Projects →

Each card explores projects across product, systems, and creative direction.

ClearTrack Permitting System

ClearTrack Permitting System

I designed ClearTrack after years of managing permits across disconnected platforms. It's the tool I wished existed - a unified permitting dashboard built for real operational complexity...
View Project
Patient Intake Redesign

Patient Intake Redesign

A speculative UX redesign of patient intake, taking a complex, error-prone form and turning it into a calmer, step-by-step experience that improves clarity, accessibility, and completion confidence...
View Project
W² Tax Service

W² Tax Service

I designed this mobile product concept to make tax prep feel simpler and more supportive, helping users upload W-2s, return year after year, and move through a stressful process with more clarity and ease...
View Project

Open to product designer roles.

Especially teams building complex operational tools, civic tech, or enterprise platforms where design and systems thinking intersect.

Connect About Roles Explore Case Studies
My approach
How I work
Step 01
Understand the system
I start with operations, not interfaces, mapping workflows before touching a screen.
Step 02
Design for real conditions
Field pressure, compliance deadlines, anxious users. I design for the hard cases first.
Step 03
Build to last
Systems that scale with the organization, not designs that need rebuilding in six months.
🏆
Selected Recognition & Impact
2025 Code Hero, Mecklenburg County Code Enforcement
Recognized at the Building Development Commission for partnership during the Accela customer portal launch. One of three honorees selected from Charlotte's development and permitting community, representing Morris-Jenkins and 200K+ residents served.
Whitney Cullens and Morris-Jenkins team receiving the 2025 Code Hero award at the Mecklenburg County Building Development Commission meeting
June 17, 2025 · Building Development Commission · Morris-Jenkins recognized as a 2025 Code Hero by Mecklenburg County Code Enforcement for partnership during the Accela customer portal launch.
600+
Internal Users Supported
SME for CRM + cross-jurisdiction workflow deployment
200K+
Campaign Impressions
Creative systems built for scale and engagement
3
Counties Integrated
Mecklenburg, Cabarrus, York - permitting alignment & inspection coordination

Advertising Design

Creative foundations that shaped how I design today.

Before designing systems, I spent years designing brands, campaigns, and digital experiences. This work trained my eye for clarity, story, and execution.

View Creative Foundations
Scroll to Top