Research & Analysis
We help businesses get a firm grip over their marketing and social endeavors with our efficient market research. We understand how market research is a pre-requisite when it comes to making critical business decisions.
Our team of research specialists, are experts at keeping up with the pulse of the culture, with an instinct for discovering well-suited trends to acknowledge and or leverage. TWC Creatives are geared up to handle any requirements of clients, globally. We go beyond the needs of the “average” company in your industry. We combine quantitative market research (statistical analysis, graphs, charts) and qualitative market research (interviews, articles, opinions) to give you a balanced and accurate picture.
Some of the key services we offer include:
- Survey design and execution (invite respondents, collect results, analyze, report)
- Phone or in-person interviews of customers, employees, executives, business owners, industry experts, etc.
- Focus groups, roundtables, and executive forums
- Market opportunity assessments (evaluate the potential for your ideas, products, services, or processes)
- Competitor analysis / competitive intelligence studies
- “Blue sky” (brainstorming) sessions on product / application / market possibilities
When you understand your markets and competition, your business will benefit from —
- A more efficient, more effective sales process that reduces your cost of customer acquisition.
- Greater profitability, as well defined customer segments will mean sales are closed based on superior value, avoiding the need to compete on price.
- Faster growth fueled by customers who become loyal evangelists for your enterprise.
- Sustainable competitive advantage based on superior knowledge of what it takes to succeed in the markets you serve.