How to View Customers More Like Members

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How to View Customers More Like Members

Written by: Whitney Cullens & John Jantsch

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Marketing Podcast with John Jantsch

Duct Tape Marketing Podcast, John is talking about a new book he’s working on. The book will be out in the fall of 2021.  It will include why so many small businesses have been forced to pivot or change. Many of these pivots and changes have created growth in a very difficult time.

Growth in good times comes can come from being at the right place at the right time. But growth can still come in bad times from being important in the life of your customers. This has been so evident over the last year with the challenges the world has faced. Loyal customers are raising hands and choosing to support businesses that they want to stick around. This level of loyalty from customers comes from something different than doing your traditional lead generation. That’s what we are going to talk about in this podcast.

If you listen you will learn:

  • How to tackle referrals in the digital space
  • How marketing is changing
  • How people become customers
  • The customer journey that is part of a marketers job to control
  • How to view customers more like members

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Sources:

https://ducttapemarketing.com/how-to-view-customers-more-like-members/

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About the
I’m Whitney, a Marketing Strategist based in the Carolinas! My roots are from the Midwest, Chicago! I am here to help. My clients range from Dentists, to underground musicians. I completed my BFA in Advertising Art Direction, Graphic Design, and Marketing undergrad at Columbia College Chicago. I am skilled at creating or following the voice of the individual brand. As well as engage, inform, interact, with the audience to gain new followers and strengthen reputation. Most importantly emulate the voice of the audience, to inspire them to investigate the brand. Specializing in: Account Set-up: Social Media Platforms Content Creation Social Posts Lead Generation & Engagements Creative Support- Ad Design Advertising Website Design YouTube Ads Facebook & Instagram Ads Logo Design I am an enthusiastic creative with over 14 years of graphic designs skills with solid problem solving, and content management skills. Seeking to lower the workload of the business owners, creative, and account management teams. Through proven strengths in creativity, collaboration, business development and taking criticism. I also excel at several tech tools, including Illustrator, Photoshop, SMM, and WordPress.com
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