Author name: Whitney Cullens

I'm Whitney — a product designer based in Charlotte, NC, focused on creating intuitive systems and workflows that make complex work easier. My design practice spans over two decades, evolving from advertising art direction into web design, digital marketing, and social media strategy, and ultimately into product design and systems thinking. The last three years have been focused on building digital products, designing workflows, and creating platforms that support high-stakes operations. My foundation started in Chicago, where I earned my BFA in Advertising Art Direction from Columbia College Chicago. That's where I learned to think conceptually, design with intention, and communicate ideas with clarity. From there, I moved through creative, marketing, and operations-driven roles — gaining a rare perspective on how products are designed, marketed, and actually used in the real world. I design thoughtful digital experiences that feel clear, human, and grounded in real use. I've collaborated across industries including government, healthcare, fintech, beauty, wellness, and retail — building platforms, refining internal tools, and solving problems where design can genuinely reduce friction and support people doing meaningful work. What drives me is curiosity, iteration, and long-term thinking. I'm drawn to teams that value systems thinking, strategic collaboration, and creating products that don't just look good — they work well. I bring strong problem-solving instincts and a toolkit that spans product design, data analytics, visual storytelling, and AI-assisted workflows. I'm always learning, always refining my craft, and always ready for the next challenge.

Home - Projects

ClearTrack Permitting System

I designed ClearTrack after years of managing permits across disconnected platforms. It’s the tool I wished existed – a unified permitting dashboard built for real operational complexity.

Home - Projects

Patient Intake Redesign

A speculative UX redesign of patient intake, taking a complex, error-prone form and turning it into a calmer, step-by-step experience that improves clarity, accessibility, and completion confidence

Home - Projects

W² Tax Service

I designed this mobile product concept to make tax prep feel simpler and more supportive, helping users upload W-2s, return year after year, and move through a stressful process with more clarity and ease.

Projects

Mecklenburg County

Morris-Jenkins was recognized as a 2025 Code Hero by Mecklenburg County, one of three contractors honored at the Building Development Commission for partnership during the Accela portal launch.

Projects

W² Tax Service

I designed this mobile product concept to make tax prep feel simpler and more supportive, helping users upload W-2s, return year after year, and move through a stressful process with more clarity and ease.

Projects

Patient Intake Redesign

A speculative UX redesign of patient intake, transforming a complex, error-prone form into a calmer, step-by-step experience that improves clarity, accessibility, and completion confidence

Case Studies

ClearTrack Permitting System

I designed ClearTrack after years of managing permits across disconnected platforms. This is the tool I wished existed. A unified permitting dashboard built for real operational complexity.

Case Studies

Wrench Connect

I was the SME who shaped this tool from the inside, driving UAT, catching critical bugs, and advocating for the UX improvements that made a complex permitting platform actually usable.

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