Written by Whitney Cullens &  Ground Floor Partners

Offering Small Business Market Research with Large-Scale Capabilities | 3 MIN READ

Why Hire a Small Business Market Research Company:

Large market research firms research specific industries and generate standardized industry reports. The problem for most small business owners is that very few small businesses fit neatly into these industry categories. That’s where we come in.
Instead of generating canned industry reports, every analysis we do is customized for each unique client.

We Help You Focus:
Effective marketing is all about targeting and focus. Better targeting means less waste, lower expenses, and higher profits. Some more examples of the kinds of market research we do for our clients:Conduct a comprehensive market opportunity assessment – Assess your markets and current market positions (market size and share of market, channels, growth trends, threats, and opportunities)Identify customer needs and determine which market segments hold the most, and least, attractive profit potential.Find out what customers and prospects think about your new customer service procedures, your sign-up process, your newest product, your new tag-line, your invoicing process, etc. Identify regulatory, political, and demographic trends that could create problems – and opportunities – for your business. Develop a thorough understanding of competitors – Who leads and who follows in this space? How much market share does each player have? What are their strengths and weaknesses? How do they differentiate themselves? How does their pricing strategy compare with yours? How do they market their products and services? How does their brand equity compare to yours? Identify opportunities to leverage your strengths and exploit competitor weaknesses.

This is also a service we offer here at TWC Creatives.  Feel free to reach out for more information: TWC Creatives:  Client Research Analysis